eStar & Freedom Furniture
Distribution challenges solved
As well as delivering a full eCommerce solution alongside its bricks and mortar stores, Freedom Furniture wanted to ensure customers from all over New Zealand had the opportunity to purchase from the full range regardless of geographical challenges. Together with eStar they exceeded their expectations.
Contact Us Now
Want to work with the same team of people who continue to work with Freedom?
Call our Australian team: 1800 503 891
Call our New Zealand team: 0800 151 655
Email us your questions: sales@estaronline.com
In 2017 Freedom Furniture launched online with eStar with the ambition to extend Freedom’s reach beyond its 11 physical stores in New Zealand and enhance customer service by introducing additional ordering and delivery options. Freedom wanted their excellent in store experience to be replicated online, especially for those that weren’t located near a physical store.
The solution was optimised for furniture and homeware products, making it easy to shop the latest curated styles using cross and upsell modules. Customer reviews were highlighted to facilitate decision making and complementary products were recommended based on learned customer behaviours.
In the development of Freedom’s eCommerce platform, eStar addressed the fulfilment challenge of delivering large, heavy items, for which it can be difficult to accurately estimate freight charges and delivery times. By developing industry specific freight metrics in partnership with Freedom, eStar’s solution provides greater certainty for customers at the checkout that their preferred item is in stock and will be delivered within the stated time frame.
The new site was delivered on time, despite a very tight timetable. This was made possible by excellent collaboration by both parties.
The site exceeded all expectations. It delivered on Freedom’s omni-channel objectives and a sales forecast for two years being met and exceeded within 6 months.
Download this Case Study
* Required fields