eStar & Blue Illusion
Working together to build omnichannel success
The Blue Illusion team came to eStar looking for an eCommerce solution to exponentially grow their online sales, increase foot traffic in stores, and grow in store sales across Australia and New Zealand. They also sought a partner equally focused on future success.
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Want to work with the same team of people who continue to work with Blue Illusion?
Call our Australian team: 1800 503 891
Call our New Zealand team: 0800 151 655
Email us your questions: sales@estaronline.com
Blue Illusion was founded by Donna & Danny Guest 20 years ago in Melbourne, Victoria. Their dream was to create a boutique that celebrated the spirit of women, their passion for life and generosity of heart. Blue Illusion has over 100 boutiques in Australia & New Zealand. Blue Illusion is a French inspired brand dedicated to the modern woman's pursuit of curated personal style whether that be in store or online. With an unwavering commitment to quality it was important that the website reflected their ethos.
Blue Illusion were focused on delivering a better customer experience with the new site by moving to a fully responsive site and allowing customers to check availability in store before visiting. To achieve this eStar integrated Blue Illusion’s inventory management system and delivered an elegant and fully responsive site with product pages that let people check availability.
Blue Illusion have also benefited from eStar’s dedicated account management function, which seeks to help clients get the most out of their digital channel. Retail never stays still, the market and customers are constantly evolving and it is critical to constantly evolve and improve. This is something that eStar understands and the focus on ongoing Account management is an important differentiator and reason why eStar clients consistently outperform their contemporaries.
As a strategic partner, eStar provides Blue Illusion with insight and advice on usability & customer experience (e.g. page setup, mobile optimisation). The Blue Illusion account manager is also able to leverage the experience of other clients and help make key recommendations around features and functionality (e.g. out of stock messaging, promotions, product detail structure, product reviews) and how they are driving success for other retailers.
eStar is laser focused on client success. The collaborative nature of the client and account manager relationship helps inform the strategic roadmap and drive ongoing success. Through that process eStar has worked with Blue Illusion to help improve ROI and improve efficiency with solutions like store fulfilment, click & collect.
The core scalability of eStar was especially valuable to Blue Illusion during COVID-19. The site was fast and reliable and helped them to achieve amazing online sales. Blue illusion are seeing strong growth and thanks to the constant support of their eStar account manager the best is yet to come.