Platform

Platform

eStar delivers and develops a feature-rich, enterprise class eCommerce platform that is proven, reliable, scalable and secure. eStar’s eCommerce platform powers some of the most prominent retail and merchandise brands across Australasia.

Foundation for growth

Foundation for growth

Power and scalability

At the heart of your digital flagship store is the eStar eCommerce platform: highly-functional technology, reliable, modular and secure. It provides the foundation for exceptional customer experience and supports you in driving sales and growth for your store, online and emerging digital channels.

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Content, merchandising, SEO

Content, merchandising, SEO

Control and function

Put powerful tools to manage content, merchandising, and SEO-related activities in your eCommerce team’s hands.

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Mobile commerce

Mobile commerce

Be everywhere

Align your digital strategy across multiple channels to create a seamless customer experience. We ensure the mobile experience is user friendly, to maximise sales and reflect your brand.

  • Omnichannel capabilities – Integrating a fully functioning responsive site that works effortlessly across devices provides the best user experience for your customer.
  • Reach customers anytime, anywhere – Design that always considers the mobile experience and ease of use when customers are on the go.
  • Follow your customers lead – Mobile-first discovery and shopping continues to grow, and amazing mobile experiences are critical to success.

Learn how eStar clients grow their online sales by an average of 59% year-on-year

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Solving Store Fulfilment and making it a competitive advantage for Briscoes

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A World Class eCommerce solution and rapid growth for David Jones

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Payments

Payments

Flexible and seamless

We partner with nine different payment providers so you can align your payment gateway with your customers needs.

Our platform and partners can power your site to:

  • Support multiple currencies: Scale your online store to meet the needs of international customers across markets brands and regions.
  • Enable your customers to use multiple payment types: Customers can buy now, pay later, Laybuy items, pay through internet banking, credit cards and more. All through secure payment sites, minimising the risk of fraud.
  • Support rewards points, gift cards and vouchers: Build more loyal customers using various loyalty-based payment methods.
  • Minimise risk of credit card fraud: Our highly secure platform minimises risk of credit card fraud by 300%.

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Online fraud protection

Online fraud protection

Mitigate risk

Protect your business and reduce fraudulent transactions and chargebacks with eStar’s built-in risk management solution.

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Customer service

Customer service

Sell more

Extend eCommerce capabilities across traditional sales channels, including mail and phone based ordering.

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Order management

Order management

Be efficient

Automate and orchestrate key order processes with intelligent order management and fulfilment solutions.

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Start delivering outstanding digital experiences to your customers

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Learn how Bed Bath & Beyond increased conversion by 57% through fulfilment optimisation

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Hosting and network environment

Hosting and Network Environment

Assured confidence

Our servers are located at CCL. A highly secure facility off site where your data is stored privately. There are backup generators and services to maximise uptime. Due to this highly secure facility and back up databases, eStar's application availability rates are incredibly high, with annualized availability exceeding 99.99%.

Features of CCL hosting network includes:

  • Renewable power – Rack density to 30kW, 2N uninterrupted power supply, 2N backup diesel generators.
  • Efficiency – Artesian water-cooling system, air-side economiser utilised to cool the datacentre, free cooling secondary water chiller.
  • World class security – perimeter fence, motion activated security, photoelectric infrared beam network, 24/7 manned facility.
Continuous platform updates

Continuous platform updates

Weekly improvements

The eStar platform is updated on a weekly basis to ensure you always have the latest technology on your side. As an evergreen platform, you no longer need to worry about upgrades or re-platforming, as it is constantly evolving to meet our clients' needs.

Updates include:

  • Security, Performance & Quality Improvements
  • New Features & Connectors
  • Improved User Experience
Data and payment security

Data and payment security

PCI compliance

eStar is PCI DSS Level One compliant (Payment Card Industry, Data Security Standard). We follow the highest standards to accept safely and securely, store, process, and send cardholder data. This ensures your customers data is safe during credit card transaction to prevent fraud and data breaches on your site.

Our security measures include, but are not limited to:

  • Firewall configuration to protect cardholder data
  • Regularly updated anti-virus software
  • Restricted physical access to cardholder data by storing data in VX rail which is only accessible by swipe card
  • Unique ID to each person with computer access
  • Maintaining a security policy which all personnel in the company are compliant to
  • Behavioural analysis and pattern matching to identify expected behaviour of customer placing order to drastically reduce risk of credit card fraud
System integration

System integration

Works with you

Improve productivity and operational efficiencies with seamless integrations to supporting systems, open API’s, and rich data models.

Case studies

Building amazing online experiences

When eStar was selected by David Jones as the enterprise eCommerce technology of choice (in 2019) to power the David Jones eCommerce channel, the requirements for eStar were broader than just providing world-leading technology. eStar was selected to provide the eCommerce technology.

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An expanding partnership

Fashion retailer Country Road Group has been an eStar client since 2010 when it launched its first eCommerce platforms for both Country Road and Trenery. Following the 2013 acquisition of the Mimco and Witchery brands eStar’s eCommerce platform was chosen after an extensive evaluation process.

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Solving store fulfilment with eStar

Fulfilment is one of the most critical steps in the eCommerce customer journey. Briscoe Group approached eStar to help solve their store fulfilment challenges and the result was a new Order Management and Fulfilment module. Its improved delivery times and customer satisfaction.

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Distribution challenges solved with eStar

Freedom Furniture has been in New Zealand for 23 years. The company has 15 stores throughout the country including four franchise locations. These stores are mainly in more densely populated urban cities and towns. Most stores are located in the North Island.

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Loyalty and beyond with eStar

Air New Zealand went live with eStar eCommerce in 2019. The new loyalty store allows Air New Zealand and their Airpoints programme to build sustainable leadership as New Zealand’s most valuable loyalty scheme with a world-class eCommerce store making loyalty redemption seamless.

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Driving customer acquisition with eStar

Bed Bath & Beyond went live with eStar eCommerce in 2018. Online sales improved immediately, and sales performance has already seen significant growth over the previous year. The new digital store allows for their entire range to be presented online.

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Franchising and eCommerce work together at Stirling Sports

Franchise business models have unique and specific requirements. These requirements can cause a degree of complexity when it comes to eCommerce. eStar has designed and built a comprehensive solution to tackle this complexity.

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A Smart Move

Paul Carroll migrated from Magento to eStar eCommerce in late 2019. The smooth transition from an ageing solution to one that sets Paul Carroll up for future growth across four sites has been a smart move. The new sites give Paul Carroll the technology, partnership and confidence to grow digitally.

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Sacha Drake goes responsive with eStar

Confronted with customers increasingly clamouring for a better mobile experience, fashion retailer Sacha Drake looked to its eCommerce provider eStar for a solution. By implementing a responsive site, the company has met the demand from customers.

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100% Appliances boosts digital business with eStar

Recognising that its online presence was essential to the operation of over 50 nationwide franchise-owned stores, 100% Appliances looked to eStar to deliver an innovative online presence that met the needs of its members and customers.

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