The 11th Principle
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The 11th Principle
How employees, props, and processes help create amazing online experiences.
![Two men discussing what is on a computer screen](/images/assetimages/redesign-2019/resources/iStock-607463118.jpg)
This guide documents the importance of what Euromonitor’s economic/consumer trend experts are calling ‘Experience More’. This is a mega trend they are calling out as being the over-arching consumer expectation when engaging with retailers.
The downloadable guide is designed to explain what The 11th Principal (experience more) specifically means for online retailers.
Download this guide to understand:
- A complete breakdown of what experience more means for today’s consumer needs
- How to construct service design
- The importance of people, props, and processes
- Examples of implementing The 11th Principal, including a client example in action
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