The Homepage

This guide documents the importance of the homepage as an online retailer’s “store entrance”. It is important to make a great first impression to reduce bounce rates and increase sales, if you are not following best practice, how can you expect to make conversions?

The downloadable guide is designed to outline best practice for an eCommerce website. This guide is created by experts and backed by Harvard research.

Download this guide to:

• See a breakdown of best practice page layouts including client examples
• Understand the purpose of the homepage
• Understand the importance of a fixed main navigation
• How to translate website features into your mobile site