Create Amazing Online Experiences

Before discussing the 10 principles required to create amazing online experiences its first important to understand what amazing online experiences look like. To understand this, we will review great face to face physical retail experiences and understand what they look and feel like.

The consumer feels an experience is personalised because it is relevant to his/her buying intent and is presented on their terms. Like the physical experience, amazing online experiences should also be considered from the consumer perspective and based on a one-to-one interaction. Not one to many. In this eBook you will discover the below principals:

Consumers are on a journey
Each journey comprises of multiple steps
The function of UX
Respect the fold
Let data do the decision making
Apply best practice (the science)
Wireframing

See Bed Bath & Beyond case study as an example of a retailer undertaking the above principles and applying it to their digital channel and brand

View case study

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