Resources
Learn more about how eStar's proven platform enables retail brands to maximise their online sales opportunities.
Case studies
White papers
Dynamic Customer Trust Spectrum
Online fraud rates are increasing globally and unfortunately, much of it originates from legitimate, dishonest buyers.
The Dynamic Customer Trust Spectrum™ (DCTS™) is a ground-breaking new feature of RMProfiler for governing risk management workloads.
RMProfiler
Defending against online fraud just got a whole lot easier.
Fraud today isn’t just stolen credit cards being used to order thousands of dollars’ worth of goods from far away countries. Online retail is facing online fraud that is typically much closer to home and can be for any purchase value with any payment method.
Online Fraud
There’s nothing friendly about online fraud
Most of us think of online fraud to be all about stolen credit cards ordering thousands of dollars of goods from far away countries. The reality is that online fraud is much closer to home, can be any purchase value with any purchase method. Online fraud is carried out by people (not credit cards!) and much of it originates from legitimate buyers.
Create Amazing Online Experiences
10 principles required to create amazing online experiences
For retailers to deliver amazing online experiences, they need to sell the way the consumer wants to purchase.The following 10 principles, when working together, drive this overlap, grow conversion rates and improve online experiences to “amazing” levels.
The Homepage
Best practice principles for the homepage
This whitepaper delivers a high-level commentary into the best practice treatment for the homepage.
Each page element is scrutinised and analysed to justify its placement, its treatment, and its behaviour in a way that contributes to creating amazing online experiences for consumers.
The 11th Principle
How employees, props, and processes help create amazing online experiences
So why is the 11th principle so important? The answer comes down to the online experience being an impersonal medium and consumers are craving more. Euromonitor’s economic/consumer trend experts are calling it ‘Experience More’. This is a ‘mega trend’ they are calling out.
Retail for the new world
The world has changed and has done so at an alarming rate.
Retailers around the world are seeking advice and guidance as to what the future consumer will look like, what changes are required to survive and grow in this new world which continues to evolve at pace. The issue at present, is published material is fragmented.
eBooks
Avoid over and under-selling
How near real-time inventory management is key for profitability
An accurate view of inventory is a must when providing your online channels with an exact level of availability.
Go beyond Click & Collect
Fulfil online orders from stores and drive even better customer and business outcomes
It has never been more important to make the most from your physical stores. With a massive transition to online it makes more sense than ever to use your stores as fulfilment locations.
COVID Playbook
Are you struggling to keep up with the rapidly changing expectations of the "COVID Consumer"?
This guide outlines the challenges faced by retailers in the new retail world brought about by COVID-19. The downloadable playbook is designed to support your consumer evaluation process and help you identify a clear path forward for your eCommerce strategy.
Maximum Discoverability
SEO, social media and mobile strategies for success
This guide documents the importance of SEO success for retailers and how the eCommerce platform plays a critical role in ensuring your digital store is easily discoverable for your customers.
Bye Bye Magento
Finding an alternative to Magento
This guide outlines the challenges faced by retailers evaluating their eCommerce platform options with support for Magento 1.x versions ending in June 2020 and help with your evaluation process.
Learn why eStar is a proven alternative for retail eCommerce players.
Retail Strategy starts with Digital
The role of eCommerce in influencing sales and growth for retailers
Smart retailers understand that the digital store, once a nice to have supplement to your retail business, is now the crux of your retail strategy, otherwise they are setting themselves up for a precarious market position.
Global Expansion Guide
Five Pillars of Internationalisation
As local markets become crowded with both local and multinational competition, retailers are increasingly looking to international markets to achieve growth. In this paper, eStar discusses the Five Pillars that will help retailers succeed in expanding to new international markets.
B2B eCommerce Discovery
What are the key considerations in enablind your business for the larger online B2B market?
The usually-overlooked wholesale (B2B) aspect of eCommerce is coming to a head. Worldwide, the B2B eCommerce market is more than twice the size of the B2C market.
Ultimate Customer Experience
How order management and fulfilment can deliver a competitive advantage to grow sales
Popular discussion about managing retail fulfilment, typically consists of articles about robots managing warehouses or drones delivering goods to your door.