An eCommerce platform is fundamental to the success of a retail business. It is the foundation of your online channel and needs to complement the bricks and mortar side of the business instead of competing with it.

As online retailers tackle an ever-changing business landscape requiring frequent platform upgrades, hardware upgrades and technical team overheads, moving to a fully supported, cloud-based, end-to-end ecommerce solution makes more and more business sense.

The customer journey is getting longer. Recently Google stated there are five digital touch points in an average customer journey in 2015, now this has increased to thirteen.  The flagship store is no longer on Pitt Street or Castlereagh Street. The biggest impact on your customers – for awareness, consideration and buying – is your digital store.