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May 2023

Fulfilling Online

Franchise and cooperative structures in retail are common and have many benefits, particularly for the bricks and mortar stores, which are then locally owned and operated.

As online has continued to contribute a bigger share of total sales, this has created challenges for these retailers to navigate. The key challenge can be how these businesses set up eCommerce to ensure their customers are receiving exceptional service while balancing the needs of the franchisee and franchisor.

Fulfilling Online

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