Effective fulfilment is a critical step in the customer journey, and one where meeting the client’s expectations is make or break in determining whether they become a repeat customer.

Take a look at our latest eBook to learn about how you can unlock fulfilment success with eStar OMS, recognised by Gartner as a world class Distributed Order Management system.

eStar CTO Matt Neale asks: is tech enough to improve customer experience?

You could argue that customer experience in the online landscape has not fundamentally changed in recent years, despite the rise of new and recycled offerings, such as artificial intelligence (AI), machine learning, augmented reality, virtual reality and a whole lot of other ‘virtual’ buzzwords.

eStar chief growth officer Alison Crosbie explores why omnichannel is more important than ever in the new retail world.

It is official, the world has changed and has done so at an alarming rate. Many retailers are finding this change difficult because of the pace at which it’s occurring.

If there was a simple phrase to summarise what retailers require when determining their eCommerce technology needs, it would be “scalable solution”.

But what does "scalable" actually mean, and why is it important to the digital store?

eStar Chief Client Officer Richard Berridge discusses the rise of product personalisation.

Fashion has entered a new era of personalisation and it’s making waves across the globe. In recent years, Australian retailers have brought individualism to new heights, allowing shoppers to put their own unique stamp on their favourite accessories and clothing.

eStar CTO Matt Neale details why traditional POS is being threatened by new customer journeys.

The increasing expectations and sophistication of the instore experience is evolving rapidly, there has been a lot of attention and effort put into this as retailers have responded to the increasing reach of online retailers.