With big plans for growth, Stirling Sports struggled to move forward with their existing online infrastructure. The team faced issues with both updating and controlling website content. The company also faced complex fulfilment requirements, with a mix of both franchise and company owned stores.
One of the major attractions of partnering with eStar was the fact that Stirling Sports could replace both the technology, solution provider and the hosting company with one vendor.
As Stirling Sports work on a franchise model, the eCommerce solution eStar built includes a custom-built Pricing, Product, Stock integration and a sophisticated pull-based fulfilment routing solution, as well as a custom franchise filter to ensure all franchisees benefit from Online orders, which is configurable based on fulfilment resource of the store.
Since the new responsive website went live Stirling Sports has seen significant increases in:
- Conversion rates (+11%)
- Total sessions (+26%)
- New users (+34%)
Read the full case study here.
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