Customer experience design is often touted as one of the crucial factors in eCommerce, but often little thought is given to exactly what this means. Today increasingly the digital store operates as the “flagship” store, as the digital platform offers many touch-points along the complex and iterative customer journey.
This means that designing amazing customer experiences are important, but what do amazing customer experiences actually look like? Greg, dissects ‘UX’ into “interaction cost” – the effort required to undertake a customer journey – and “value design” – creating content to build value for the customer.
"10 Principles to Designing Amazing Digital Customer Experiences WhitePaper", will guide your strategy to designing amazing customer journeys.