Congratulations to eStar client Blue Illusion who have had incredible results following the peak of COVID-19 in Australasia.
The fashion retailer has seen an increase in conversion rates and strong online growth. In September alone their sales grew by almost 70% compared with the same period last year, a fantastic result.
Furthermore, Blue Illusion launched some great new solutions for their customers last month, such as Call & Collect and online styling. Online styling is an especially valuable new feature of their site, offering customers the opportunity to book a time slot to be video called by their own personal stylist. These new features demonstrate Blue Illusions is focus on providing great customer solutions through innovation and technology.
This exceptional increase in online sales and uptake in new technology was facilitated by eStar’s powerful eCommerce solution where adaptability and scalability were vital during the pandemic, this allowed Blue Illusion to maximise their opportunity for innovation and growth.
