Stay informed with latest news from the world of eCommerce, new eStar updates and features and see how our clients are connecting with more customers than ever before.
The customer journey is getting longer. Recently Google stated there are five digital touch points in an average customer journey in 2015, now this has increased to thirteen. The flagship store is no longer on Pitt Street or Castlereagh Street. The biggest impact on your customers – for awareness, consideration and buying – is your digital store.
eStar's CEO, Andrew Buxton, explains to retailbiz the importance of understanding your customer to the success of your digital store and its impact on your online, and in-store, sales.
eStar’s CEO, Andrew Buxton, explains why Amazon coming to Australia is great for competition.
Andrew Buxton, eStar CEO talks to Tess Bennett from Inside Retail, about why the digital store is the new flagship store.
