eStar chief client officer Richard Berridge discusses why fulfilment needs to take priority in your business now.

Fulfilment is a dry topic in the world of eCommerce and from a retailer’s perspective can feel somewhat disconnected from the customer, which is why its importance in determining eCommerce success is often overlooked.

COVID-19 has given retailer’s vision and execution in the online space the ultimate stress test. An unprecedented increase in sales has highlighted issues for some while others have excelled. To do well you need to get these 5 basic principles right. 

In a post COVID world, order management & fulfilment are more important than ever. Get it right and win big. Get it wrong and you will struggle or worse. 

If there was a simple phrase to summarise what retailers require when determining their eCommerce technology needs, it would be “scalable solution”.

But what does "scalable" actually mean, and why is it important to the digital store?

eStar provides an end-to-end eCommerce solution that will help you optimise your digital customer experience and maximise your online sales opportunities.

By partnering with eStar, your eCommerce will be hosted and maintained on a proven, reliable, and scalable platform that will provide exceptional customer experience, contain functionality that is above market standard and enable revenue success and growth. The platform is constantly improved, and provides the flexibility and adaptability to meet your growth strategy and future digital needs.