2015 was a big year for ecommerce as retailers found their groove in the online marketplace and fought off international competition. eStar CEO Andrew Buxton gives some insights on some of the trends in store for 2016.

eStar chief executive Andrew Buxton participated in The Register's series exploring the retail industry's smartest moves of the past year. He shares his insights into 2015 and suggests what retailers should be thinking about in the new year.

eStar’s customers showed average online transaction growth of over 300% on normal trading during the 2015 Christmas / Boxing day period.

While eStar’s clients increase exceeded 300%, during the period page load times showed no degradation of services despite extra customer visits, orders and sales occurred.

Slow loading websites costs retailers millions and has a direct correlation on conversion rates, especially with the increase in mobile usage.

Page load speeds are driven by a host of factors such as page design, content, eCommerce solution used, and if the infrastructure / hosting environment is not equipped to handle the increased volume of traffic. It is important to get the balance right.

Retailers can do more to meet consumer expectations. eStar can help ensure retailers have a sound digital strategy in place to deliver the best customer experience.