eStar are excited to announce our partnership with marketing platform Yotpo.
Yotpo helps brands drive growth by creating engaging experiences to build lasting customer relationships. Their integrated solutions for Reviews, Visual User Generated Content (UGC) and Loyalty & Referrals empower businesses to win over new audiences using their customers' voice.
Building Yotpo into the eStar core eCommerce platform gives our clients the opportunity to build greater strength in communicating with their customers about their purchasing journey and capturing real product reviews. Then using the many avenues via Yotpo’s feature rich solution to showcase and highlight these to other potential customers, considering a purchase.
Paul Carroll, a well known footwear retailer across Australia, recently implemented Yotpo as part of their online strategy and results were instant! Features delivered were beyond expectation and the ability to publish customers product review photos has given even more credibility for Paul Carroll and their line of footwear. They have seen an order to review rate (the number of purchasers who complete a review once a review request is sent) of 9.5%, trending upwards to 10%. For context, brands not using Yotpo’s Reviews platform see an order to review rate of 1-2%. Their onsite conversation is also performing very well, with 22% of customers interacting with the reviews widget before purchasing. The Paul Carroll team is also amplifying this content further with the use of a dedicated SEO page which aggregates all product and service reviews, driving organic SEO benefits for Google. And it doesn’t stop with onsite benefits. The team has also integrated their help desk, Zendesk, so that the Paul Carroll Customer Care team can respond to product reviews and also request service reviews to boost their Google Seller Rating.
With social proof being among the top converting factors when a customer is considering a purchase online, being able to capture key data at the right time through the right channel is key, and then presenting this data in the best way possible for your audience, eStar & Yotpo worked together for a seamless integration and delivery of future proof solution for now and tomorrow.
Interested in learning more about eStar x Yotpo, please reach out to your Account Manager or the Client Support Team.
