Black Friday and Cyber Monday are officially over for 2020. eStar’s clients achieved an average online transaction growth of 121% in comparison to the Black Friday and Cyber Monday period in 2019.
Several clients increased their online sales by more than 250% from this long weekend period last year. These are fantastic results, far exceeding the market rate of 22%-35% growth of Black Friday and Cyber Monday sales year-on-year according to Adobe Analytics. Some other platforms reported only achieving an average 70% increase.
Congratulations to all involved in making this retail event a success. Working in collaborative partnerships with clients ensures we can continue to deliver ongoing online sales and brand growth, together.
