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Digital Strategy

Navigating peak trading before Christmas

eStar Client Services and Partner Manager Kylie Williams shares insights around navigating the peak trading period.

How did you and everyone around you think the 2022 peak period would go? I don’t believe anyone was really confident in predicting what would happen over the two major sale months of the year – November, which encompasses Click Frenzy, the growing popularity of Singles Day, Black Friday and Cyber Monday and December, which houses the pre-Christmas spending and then the Boxing Day sales.

Navigating peak trading before Christmas

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Understanding and optimising your marketplace

Comma Consulting Senior Strategist Greg Randall explains the Marketplace hype and what makes a marketplace a winner from the consumers perspective.

A common buzzword creeping into a retailer’s vernacular is “Marketplace” and how this should be part of a retailer’s overall growth plan. It’s no wonder it’s a hot topic: 63% of global online spending in a 12-month period occurred on online marketplaces (includes Amazon sales data).

Understanding and optimising your marketplace

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