If it wasn’t already extremely obvious that logistics and the supply chain are critical in the post-pandemic world, the start of 2022 has made it very clear – painfully so.

eStar senior project manager Patrick Gaskin shares why the 'Delta consumer' is redefining customer experience.

Last year I wrote about the COVID consumer and how the ebb and flow of what, in hindsight, was a predictable cycle of lockdowns and subsequent easing of restrictions was impacting consumers.

Since then, a lot has changed. So how has it changed consumer behaviour and eCommerce?

eStar senior project manager Patrick Gaskin discusses store fulfilment in the time of COVID.

The disruption of the past 18 months has brought on change, both temporary and permanent. Central business districts – the mecca of foot traffic – have remained largely deserted as people continue to work from home and shop online. Lockdowns remain a constant threat, fuelling uncertainty and hurting consumer confidence.

eStar client services and partner manager Kylie Williams examines what makes peak trading the icing on the cake.

Late last year when thinking ahead about the Boxing Day promotional period, it was much like most of 2020 summed up in two words: unpredictable and uncertain. However, Boxing Day in terms of peak trade continued to be hugely successful.