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Is business intelligence an oxymoron or just misunderstood?

eStar chief technology officer Matt Neale asks, is business intelligence an oxymoron or just misunderstood?

Effective use of data brings clarity to decisions, information to strategy, and ultimately - intelligence to business, but there is a common misconception we need to address, that data equals intelligence.

Is business intelligence an oxymoron or just misunderstood

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