An eCommerce platform is fundamental to the success of a retail business. It is the foundation of your online channel and needs to complement the bricks and mortar side of the business instead of competing with it.

As online retailers tackle an ever-changing business landscape requiring frequent platform upgrades, hardware upgrades and technical team overheads, moving to a fully supported, cloud-based, end-to-end ecommerce solution makes more and more business sense.

Congratulations to Briscoe Group on passing $600 million in annual sales for the first time in the company’s history!

Helping contribute to this record breaking figure was Briscoe Group’s online sales which were up 30 per cent on the previous year.

Swanndri’s direct to consumer strategy required the support of eStar’s eCommerce expertise and functionality

eStar’s customers showed average online transaction growth of over 300% on normal trading during the 2015 Christmas / Boxing day period.

While eStar’s clients increase exceeded 300%, during the period page load times showed no degradation of services despite extra customer visits, orders and sales occurred.

Slow loading websites costs retailers millions and has a direct correlation on conversion rates, especially with the increase in mobile usage.

Page load speeds are driven by a host of factors such as page design, content, eCommerce solution used, and if the infrastructure / hosting environment is not equipped to handle the increased volume of traffic. It is important to get the balance right.

Retailers can do more to meet consumer expectations. eStar can help ensure retailers have a sound digital strategy in place to deliver the best customer experience.