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eStar CTO Matt Neale asks: is tech enough to improve customer experience?
You could argue that customer experience in the online landscape has not fundamentally changed in recent years, despite the rise of new and recycled offerings, such as artificial intelligence (AI), machine learning, augmented reality, virtual reality and a whole lot of other ‘virtual’ buzzwords.
eStar's Chief Technology Officer Matt Neale discusses whether technology alone is enough to improve the customer experience in 'Internet Retailing'.
eStar's 10 Principles to Designing Amazing Digital Customer Experiences WhitePaper features in NZ Business Management, NZ Retail Magazine and Internet Retailing.
First published in NZ Business Magazine - October 2015 - Andrew Buxton, eStar CEO, talks with Donovan Jackson an Auckland-based business technology writer.
Fuelled by the runaway popularity of smartphones, mobile commerce is the new frontier for businesses and online transaction providers. Ignore it at your peril. It wasn’t all too long ago that predictions for an explosion in e-commerce were doing the rounds. Today, we take that for granted, with the convenience and speed of online transacting extending to anything from Trade Me to Internet banking and online shopping. It’s become a standard component of life in the digital age.
