eStar client services manager Liam Collins shares his insights on Peak Planning. Are you ready for Peak?

eStar Client Services and Partner Manager Kylie Williams shares insights around navigating the peak trading period.

How did you and everyone around you think the 2022 peak period would go? I don’t believe anyone was really confident in predicting what would happen over the two major sale months of the year – November, which encompasses Click Frenzy, the growing popularity of Singles Day, Black Friday and Cyber Monday and December, which houses the pre-Christmas spending and then the Boxing Day sales.

Black Friday shopping events began as Thanksgiving long weekend sales in the US, and Cyber Monday was later added as the online version. Now they have merged into a four-day sale-athon, although many retailers start discounting up to a week before Black Friday.