Stay informed with latest news from the world of eCommerce, new eStar updates and features and see how our clients are connecting with more customers than ever before.
eStar chief technology officer Matt Neale asks, is business intelligence an oxymoron or just misunderstood?
Effective use of data brings clarity to decisions, information to strategy, and ultimately - intelligence to business, but there is a common misconception we need to address, that data equals intelligence.
The COVID-19 pandemic has provided a prime example of how quickly consumer trends change. Click & collect was once seen by retailers as an outdated avenue to drive additional online orders. Now consumers are demanding the system from retailers, perceiving it to reduce in-store contact, limiting exposure to bacteria.
eStar is excited to announce that we have been named in the 2021 Market Guide for Retail Distributed Order Management Systems. As one of only 24 global vendors recognised, and has arguably one of the most sophisticated routing logic engines in the market.
COVID sent online shopping through the roof. New Zealand consumers were ordering online at levels never seen before: according to NZ Post figures, online spending for the first half of 2020 was 30 percent higher than in the same period in 2019, and more than 170,000 adult New Zealanders shopped online for the first time during the first six months of the year. Online sales for Briscoe Group shot up in the third quarter of 2020 to 16.3 percent of all sales.
Christchurch-based software as a service provider eStar has had huge e-commerce growth in the wake of the covid-19 pandemic with $1.2 billion worth of transactions processed across its platform in the year to October 2020.
This is up from around $600 million in 2019, mirroring the rapid change in online shopping habits of New Zealanders.
