Comma Consulting Senior Strategist Greg Randall explains the Marketplace hype and what makes a marketplace a winner from the consumers perspective.

A common buzzword creeping into a retailer’s vernacular is “Marketplace” and how this should be part of a retailer’s overall growth plan. It’s no wonder it’s a hot topic: 63% of global online spending in a 12-month period occurred on online marketplaces (includes Amazon sales data).