The COVID-19 pandemic has provided a prime example of how quickly consumer trends change. Click & collect was once seen by retailers as an outdated avenue to drive additional online orders. Now consumers are demanding the system from retailers, perceiving it to reduce in-store contact, limiting exposure to bacteria.

Black Friday and Cyber Monday are officially over for 2020. eStar’s clients achieved an average online transaction growth of 121% in comparison to the Black Friday and Cyber Monday period in 2019.

Several clients increased their online sales by more than 250% from this long weekend period last year. These are fantastic results, far exceeding the market rate of 22%-35% growth of Black Friday and Cyber Monday sales year-on-year according to Adobe Analytics.

Effective fulfilment is a critical step in the customer journey, and one where meeting the client’s expectations is make or break in determining whether they become a repeat customer.

Take a look at our latest eBook to learn about how you can unlock fulfilment success with eStar OMS, recognised by Gartner as a world class Distributed Order Management system.

Scalability is vital in online retail, especially in the rapidly changing environment that has been brought about by COVID-19.

The effects of COVID-19 impacted business overnight, many retailers struggled to handle the increase in demand of online orders; possibly highlighting flaws in the technology, platform, or solutions they had employed.

Our new CMS is very approachable but also extremely capable. Amazing content has never been easier to create and maintain.

Having a website that looks amazing and exceeds customer expectations is critical to achieving digital success.

eStar chief growth officer Alison Crosbie explores why omnichannel is more important than ever in the new retail world.

It is official, the world has changed and has done so at an alarming rate. Many retailers are finding this change difficult because of the pace at which it’s occurring.