Scalability is vital in online retail, especially in the rapidly changing environment that has been brought about by COVID-19.

The effects of COVID-19 impacted business overnight, many retailers struggled to handle the increase in demand of online orders; possibly highlighting flaws in the technology, platform, or solutions they had employed.

eStar provides an end-to-end eCommerce solution that will help you optimise your digital customer experience and maximise your online sales opportunities.

By partnering with eStar, your eCommerce will be hosted and maintained on a proven, reliable, and scalable platform that will provide exceptional customer experience, contain functionality that is above market standard and enable revenue success and growth. The platform is constantly improved, and provides the flexibility and adaptability to meet your growth strategy and future digital needs.

Comma Consulting digital strategist Greg Randall discusses four things retailers need to do right now to recover from COVID-19.

Covid-19 means retailers a face change never seen before. But customers also face the same degree of change. At the time of writing, retailers fall within four classifications.

Lifestyle changes due to COVID-19 are forcing new habits and as a result, consumers in affected areas are now buying things online they would normally purchase in-store.

Are you evolving to meet the changing needs of your target customer?

Digital strategist Greg Randall discusses an online marketing strategy for a franchise business model.

Head office marketing teams in a franchise business model need to work harder and smarter than any other marketing function to succeed and grow purely because of the way the business is structured.

eStar Digital Strategist discusses the importance of getting your sub-category page right.