eStar, Gartner recognised software company has implemented a new eCommerce solution for Australia’s original activewear brand, Running Bare. This supports a growth strategy to better integrate Running Bare’s store network, and online business, while countering the continued uncertainty created by the pandemic.

Just like that another Black Friday and Cyber Monday is done and dusted. eStar’s clients saw another strong result with sales significantly up and one up by as much as 186% compared to the Black Friday and Cyber Monday period in 2020.

eStar client, Briscoes implemented eStar Digital Picking earlier this year with the aim to streamline fulfilment, improve picking productivity and reduce manual processes.

Digital Picking is an extension of eStar’s Order Management and Fulfilment module and is easily configured and compatible with a range of handheld devices.

Congratulations to eStar client Harrolds for their incredible results since launching in February 2020.

The online sales team led by Nancy Stametelos (eCommerce Director) smashed their 2020 sales targets in less than twelve months. These exceptional results led to rapid expansion of the online channel during a global pandemic which has transformed the retail sector.

Congratulations to eStar client David Jones who has achieved incredible online sales results despite the negative impact of COVID-19.

The premium retailer saw online sales grow by 55.5%, which was 17.7% of total sales during the second half of 2020. This was an impressive result.

The COVID-19 pandemic has provided a prime example of how quickly consumer trends change. Click & collect was once seen by retailers as an outdated avenue to drive additional online orders. Now consumers are demanding the system from retailers, perceiving it to reduce in-store contact, limiting exposure to bacteria.