In the face of the COVID-19 pandemic, eCommerce has experienced a phenomenal rise in Australia since 2020. Not only does an eCommerce strategy generate direct revenue, but it also provides a means to better understand customers’ needs and preferences in detail, via volumes of available and transactional data.
Online interactions provide the means to collect and analyse data on hundreds, thousands, or even millions of customers in ways that are impossible through simple face-to-face in-store interactions.