COVID-19 has given retailer’s vision and execution in the online space the ultimate stress test. An unprecedented increase in sales has highlighted issues for some while others have excelled. To do well you need to get these 5 basic principles right. 

In a post COVID world, order management & fulfilment are more important than ever. Get it right and win big. Get it wrong and you will struggle or worse. 

If there was a simple phrase to summarise what retailers require when determining their eCommerce technology needs, it would be “scalable solution”.

But what does "scalable" actually mean, and why is it important to the digital store?

The shift to online retail in the wake of COVID-19 over the past few months has been extraordinary. Our clients have experienced sales well in excess of Christmas and peak periods and many times larger than the same time last year. It makes eStar incredibly proud that our clients can achieve rapid scalable growth during a difficult retail environment.

The graph below indicates just how big of a change we have seen across our clients.

There is strong evidence that COVID-19 may have moved the shift to eCommerce by five years in the space of just a few months. Whilst people are looking at the sales and customer behaviour when saying this, there were lots of other changes around how retailers responded that are worth considering too.

With COVID-19, retailers are confronted with store closures and consumers being told to stay at home.

Even though what retailers are facing today (with store closures) is unprecedented, history has proven, when businesses effectively manage themselves in a crisis, they set themselves up for long term growth.